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RESPONSIVE LOGOS

Designing for the digital world

Author: SHAOQIANG, WANG (ED.)
By: PROMOPRESS
Publication Date: 10/2018
Pages: 240
Language: EN
ISBN: 978 84 16851 90 4
Price 45,00 EUR
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As the visual cornerstone of a brand’s identity, logo design adheres to today’s fast-changing digital world and becomes more and more responsive. Responsive logos aim to move branding away from fixed, rigid guidelines into a more flexible and contextual system. To do this, some brands optimise their logos for today’s multiple devices and screen resolutions with quite a few variations of the same logo used for different purposes. And some brands redesign their logos using up-to-date design languages and methodologies, such as flat design, to better meet the needs of digital area. This book features handpicked projects with detailed analysis to help designers make logos that are useful, stylish, and responsive to this digital world.
Logo Promopress
Books specialized in architecture and interior design, graphic design, visual culture, fashion, arts and crafts and children's for professionals, students and amateurs worldwide.


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